GODFREY – Get into the giving spirit Dec. 19-23 with “College Radio’s Best” WLCA 89.9-FM during the station’s 16th annual 89 Hours of Christmas.
The money raised benefits a group of at least 50 members of the Boys and Girls Club, who use a portion of the proceeds gathered from sponsors and listener donations for a Christmas shopping spree. In addition, as much as $4,500 has been donated to the Boys' and Girls' Clubs’ general fund each year.
Station Manager Mike Lemons estimates that more than $75,000 has been raised to benefit the organization over the past 16 years.
This year’s hosts will be Zac Coffman, WLCA’s current Music Director and host of The New Music Show on Thursday nights, along with Brooke McAteer, WLCA business manager and one-half of the Matt & Brooke Show on Monday and Wednesday evenings. Both are sophomore radio broadcasting students, and part of a long tradition of marathoner disc jockeys to sign on for 89.9 consecutive hours of broadcast time for a good cause.
First year and other radio broadcasting students are also getting in on the action, both as a support system for Coffman and McAteer and also as street team member, who will be scattered at businesses across the region, giving listeners plenty of chances to win a variety of prizes.
This year’s event will include a live concert at 8 p.m. Saturday, Dec. 21 the Riverbender.com Community Center. There will be live bands upstairs and live DJs downstairs.
“The great benefit of this fundraiser is that it not only helps area children, but it also involves all of the students from the radio broadcasting program,” Lemons said. “All of the students look forward to this campaign each year, and they all work hard, obtaining donations from local businesses for this charitable cause.”
The names of donors, no matter how significant, will be read on the air as part of a growing list as the event goes on.
Plenty of donation and sponsorship opportunities are still available, both for individuals and businesses. Those interested should contact Lemons at (618) 468-4940.